Structure: the outline of the page Headings
Headings are the table of contents for search engines and AI. TagSpion shows them as a tree and flags skips and gaps.
1What is it?
The Structure section lists all headings H1 to H6 in order and level, plus word count and the number of paragraphs, lists and tables.
2Why it matters
A clear outline helps readers, Google and AI search alike. AI systems split texts into chunks at the headings. Without structure, the wrong chunk is cited, or none.
3What TagSpion checks
| Check | Rating |
|---|---|
| H1 | red if none or more than one |
| Levels | yellow on skips, for example H2 straight to H4 |
| Empty headings | red, often icons or images without text |
| Heading used as styling | yellow if an H3 is only meant to be big but is not an outline |
4How to fix it
- One H1 per page with the topic. H2 for main sections, H3 below. Do not skip levels.
- Use CSS for large text, not heading tags.
<h1>Italian restaurant in Munich</h1>
<h2>Our menu</h2>
<h3>Pasta</h3>
<h3>Pizza</h3>
<h2>Opening hours</h2>
<h2>How to find us</h2>5Frequently asked questions
Are multiple H1s still a problem today?
Google copes with them. For readability and AI chunks, one H1 is still the clearer choice.